Skin Elite is a specialist skin care business that sells cleansers, toners, moisturizers, exfoliants, masks, and more. But it’s primary focus is offering personalized skin care services. Skin Elite’s goal is to create relationships with its clients by building individualized skin care services. The company maintains a skin care blog; offers free trials; and is powered by a team of licensed estheticians, skin care professionals, and customer service staff.
In April of 2021, Skin Elite partnered with checkout platform Fast to offer its customers the one-click payment button Fast Checkout on its product detail pages. More recently, the skin care business used one of Fast’s latest features: one-click checkout, anywhere. The feature is made possible by headless checkout, a new technology Fast is pioneering that allows consumers to check out from anywhere. Skin Elite used this technology with a Refinery29 shoppable article.
When Refinery29’s audience is reading about Skin Elite’s La Roche-Posay Micellar Foaming Water Face Cleanser, Revision Soothing Facial Rinse, and GlyMed Plus Cell Science Cell Protection Serum, and more popular skin care products, they can purchase them without leaving the article.
"Our customers love having the efficient checkout experience that Fast offers," Skin Elite Owner Ian Herrod said. "When I learned about headless checkout, I was more than excited. Headless checkout brings commerce closer to the consumer. This is a big deal because my ultimate goal with Skin Elite is to create an egalitarian skin care community where customers, suppliers, estheticians, publishers, influencers, and technical partners all work in support of each other."
Why merchants need headless checkout
Merchants need headless checkout because it allows their customers to check out from anywhere in one click. Headless checkout also allows customers to instantly purchase products from publisher articles, display ads, and even connected TVs.
When customers first click "Fast Checkout," they enter their name, address, and payment information while making their first purchase through Fast. After that transaction, shoppers never have to re-enter that information again. From that point, when they’re ready to make a purchase, it's one click and that's it. When customers use Fast’s payment button, they also can edit their orders or add items within 5 minutes of checkout.
Want to see Fast Checkout in action? Head over to the Fast home page, where you can click the payment button and see for yourself how it works.
Want to learn more about Fast? Contact [email protected].