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Meet Nele Heinemann: The Fast Interview

Nele Heinemann, Corporate Communications Manager at Fast

Nele Heinemann

Role: Corporate Communications Manager

Team: Corporate Communications

Talk about your background leading up to fast.

I have a background in business communications. I studied communications and business management in Berlin and worked at a branding and communications agency after graduation. One of our clients was the H&M Group, and eventually, they asked me to join the in-house team: one of the subsidiaries, a startup that was later acquired by the H&M Group called Monki. I worked in Sweden for a couple of years, and then wanted to learn more about what goes into building and running a company and decided to do my MBA in San Francisco.

How did you hear about Fast, and what about it piqued your interest?

Initially when I was working as head of PR at the H&M Group, I was working a lot with affiliate marketing, and cart abandonment was a huge issue there. And I was having a conversation with a classmate of mine, and he said, “Oh, there's this company. They've only been around for less than a year,” at that point, “and are really successful, and they are tackling that problem and are planning to solve that problem.” And I was intrigued by that. So I looked Fast up and then I saw that they had a communications position open.

Where did you grow up, and what were you like as a child?

I grew up in Bremen, which is a relatively small city in the North of Germany. I was pretty chill as a child. I was usually reading. If I wasn’t reading, I was studying ballet or I was with my grandfather, who was breeding horses.

What was your first job ever?

My first job ever was working at a pub in Nottingham (England). I was living in Nottingham for one year when I was 17. We had the opportunity to go to a school abroad and study there for one year, and I went to Nottingham and I worked as a waitress at The Goose at Gamston, which was the name of the pub. I think every person should at some point work in hospitality, it’s so good for learning people skills and thinking on your feet. I loved it!

Was there ever a career path that you almost took besides the one that you're on now?

I worked as a model for a couple of years when I was in high school and then college. I don't think I ever thought “this will be my career for the next 30 years.”, but it was fun while it lasted. It's definitely the perfect cure against any sort of fear of public speaking or stagefright.

What public figure do you admire the most and why?

I'm not a fan of admiration because I’m a firm believer that nobody's perfect, but I enjoy the work of Sallie Krawcheck a lot, who is the Co-Founder of Ellevest. She's working on closing the gender wealth gap in the U.S. and beyond.

What app do you use on your phone the most?

Instagram. I just installed the timer where it tells you after 30 minutes it's over and you exhausted all of your daily usage time. I think I reached it already at 10 a.m.

What food do you uncontrollably eat?

It would be spaghetti and tomato sauce. It's super simple. I'm not particularly picky when it comes to the pasta, as long as it doesn't have those chunky tomato pieces in there. It’s my No. 1 comfort food.

What was the last show you binge watched?

That was “The Undoing” with Nicole Kidman and Hugh Grant.

What personal goal would you like to achieve in the next five years?

It would be to settle somewhere. I moved around quite a bit in the past five years: Germany, Sweden, then to the U.S. Just recently from Palo Alto to San Francisco. And I think I would like to stay some place for a while and build a community and build a home.

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