Before the doctor can see you, they have to see Cornell Surgical Co.
The New Jersey-based medical supply distributor is a one-stop shop for medical equipment and supplies for professionals, students, hospitals, homecare, and much more.
John Shiffman founded the business in 1945. Today, John’s grandson, Adam Shiffman, serves as the company’s president. Cornell Surgical Co. operates out of a 15,000-square-foot facility in Bergenfield, New Jersey, and ships merchandise throughout the United States.
“In the age of big-box stores, Cornell Surgical Co. stands out because it satisfies customers on a smaller scale by addressing their specific needs. When you shop from small businesses, your support matters, and you are more than just a number,” Shiffman said. “I think people are starting to understand the benefits of shopping small and supporting local businesses.”
The majority of Cornell Surgical Co.’s sales come from wholesale distribution to physicians and hospitals, but their 2,500-square-foot retail showroom creates an intimate shopping experience with their customer service representatives where customers can ask questions and try out the equipment that they need before purchasing it.
The company website allows customers to conveniently browse their wide variety of products and safely checkout. While you wait for your order to arrive, the Cornell Surgical Co. team is working hard to make sure that you receive the right products within a few days of your purchase.
A feature that’s gained traction on the business’s website is its newest payment option. Cornell Surgical Co. installed Fast Checkout from the payments platform Fast in January. With Fast Checkout, shoppers can complete their orders with just one click after logging in only once.
“I am always looking for new ways to improve our website and make the Cornell Surgical Co. shopping experience more convenient and secure for our customers,” Shiffman said. “At the end of the day, customers being satisfied with our products and our service is the most important thing.”