In 2020, more than 230 million people shopped online in the United States alone. Traditionally that process has a buyer see an item online, navigate to a seller's site, add the item to a cart, go to the cart, login or create an account, and then finally checkout, which includes entering payment and shipping information.
But because of the numerous and often painstaking steps it takes to complete orders, a supermajority of shoppers abandon their carts, creating billions of dollars in lost revenue. Now there’s a solution that significantly shortens the checkout process: headless checkout.
Headless checkout liberates the purchasing and payments experience from online stores and allows buyers to order items anywhere they see them. That means sellers can promote their items in blog posts or other content sites, emails, social media, and even QR codes.
Yes, QR codes. Those square-shaped codes can do more than quickly take someone to a website. Now QR codes can be used to complete instant purchases.
Here’s how it works.
A seller can generate a QR code that links to the product they want to promote and place that QR code anywhere they think a potential customer will see it. With headless checkout, the seller can also link the QR code to the end of the checkout process for that one product, allowing a buyer to purchase that item just by scanning the code.
QR codes differentiate themselves from other forms of buying online because they can be used anywhere, in both digital and physical worlds. That means QR codes can be used in television or web ads, on jumbo screens, billboards, pamphlets, retail catalogues, mail, and on products themselves.
QR codes alone can’t do the work, though. The heart of headless checkout is an exceptional payments operation. Only with the help of a payment platform that offers an express or one-click checkout product can headless checkout reach its full potential.
Headless checkout is revolutionizing how people buy. Buyers get a quick and easier way to purchase products they want. Sellers pick up two immediate wins: they generate a sale without a buyer having to visit their site, and they have the opportunity to gain a customer they otherwise might not have reached through traditional marketing.
Retail e-commerce sales worldwide are expected to surpass $4.8 trillion in 2021 and $6.3 trillion in 2024. Meeting customers where they are places the industry in a position to see exponential growth in the years to come.